// 33.9
Client: 33.9 Original
Agency: Baker & Bonner Creative Emporium
Direction/DP: Andy X Ashton
Producer: Baker & Bonner
Edit: Charlie Uniform Tango
Color: Charlie Uniform Tango
33.9 was created by Nicole Musselman, the daughter of legendary NCAA Mens Basketball coach, Bill Musselman. His 1968-69 team allowed an NCAA-record-low 33.9 points per game, a byproduct of his relentless pursuit of pitching shut-outs. 33.9 became a mantra for believing in the longshot, the idea that no matter what disadvantages you are handed - if you have an unwavering will to overcome, you can beat the odds.
// 33.9 Original X BTS





