// LIUGONG
Client: LiuGong
Agency: Czarnowski
Direction/DP: Andy X Ashton
Producer: Czarnowski
Edit: Andy X Ashton
Color: Andy X Ashton
LiuGong is a 60-year-old Chinese construction equipment manufacturer that needed help marketing their new 909ECR compact excavator and various other machines to a North American audience. We headed to the scorching desert of Palm Desert, CA, where temps soared above 115 degrees, to capture both motion and stills. From bulldozers to agile excavators, each machine showed off its incredible strength, durability, and precision as they tore through the unforgiving desert terrain.
// LiuGong X STILLS





